Kathleen Bernstein
Communications
A FLEXIBLE, SCALABLE RESOURCE
To Meet Your Needs
I work seamlessly with your internal teams or external
partners. My focus: crafting tailored strategies and content
that efficiently drive your business, marketing, and
communication goals.
My services fall into three key areas:
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Media Channel Planning
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Content Development
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Tactical Execution
You'll find details about the work scope for each of these
areas below.
Working Together:
My engagements often start with a set of pressing challenges—from strategic to practical: the need for senior-level expertise, last-minute demands, staffing gaps, or an unplanned, unbudgeted initiative.
I'm well-versed in high-stakes situations where time is critical, yet alignment across functional stakeholders is essential. Success in these times is easier with a partner who knows how to make the impossible happen. Under tight deadlines and intense pressure, I can streamline the process, foster collaboration to build consensus, and even make it enjoyable.
I look forward to discussing a scope of services that aligns with your goals, budget, and timeline.
Media Channel Planning
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Voice of customer research
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Sales rep surveys
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Competitive audits
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Communications strategy and key messaging
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Integrated campaign plan with timelines and metrics
Do you know what your customers think of you...are your communications and channels fit for purpose...what communications do reps most need...what are your competitors up to...how will you activate your internal and external thought leaders...how will you measure success?
Tactical Execution
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Project management
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Stakeholder alignment
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Timeline and milestone management
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Lead generation support
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Performance tracking and reporting support
How can effective project management ensure seamless execution…how do you align stakeholders to drive clarity, collaboration, and success…how can clear timelines and milestone management keep your efforts on track…how do you evaluate results to optimize future efforts?
Content Development
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Web site
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E-mail campaigns (events, product launches, webinars, maintenance campaigns)
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Thought leadership videos and blogs
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Podcasts
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Social media posts, Google ads
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Articles, e-books, case studies, brochures, newsletters
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Press releases and executive bios
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Pulse polls
How do you best present your offering to inform and motivate action... how do you leverage your event investment... what can a Pulse Poll reveal to demonstrate command over your marketplace... how can thought leaders and use cases create further legitimacy?
THE RIGHT MESSAGE TO THE RIGHT AUDIENCE
At the Right Time
My experience spans medical and science categories, technologies, media channels and audiences. I approach each project by beginning with the end in mind: how will you define success 60, 90, 365 days from now? I am happy to share further details on the clients and assignments I’ve led.